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What is inside

01 The 14 traits every converting website must have
02 How to diagnose which traits your site is failing
03 The DIPS Method — fix the right things first
04 Price testing, trust signals and urgency done right
05 Industry-specific conversion problems and how to fix them
06 A/B testing with Convertly from day one

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While You Wait

See the playbook in action. Three sites that applied it.

Every principle in the guide has been tested on real SMB websites. These are three of the results.

Professional Services
Berg Partners

Ten tests. Every one built on diagnosis. Form completions up 38% from one change alone.

Read case study → Healthcare
Vital Care

The traffic was there. The site was losing patients. Five targeted changes produced over €1M in revenue uplift.

Read case study → Manufacturing
Caldwell Industries

Built for the wrong audience. Restructured around how buyers actually decide. No redesign required.

Read case study →