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What is inside

Why most landing pages fail and what to do about it
How to diagnose what your current page is missing
The anatomy of a landing page that converts ad traffic
Headlines, trust signals and CTAs that work for SMBs
How to A/B test your page with Convertly from day one
The brief — what to tell a designer to get a converting page

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While You Wait

See what a properly built landing page actually produces.

Every principle in the guide has been applied to real SMB campaigns. These are three of the results.

Finance
Merid Advisor

The page looked right but was not converting. Five targeted fixes changed that without touching the design.

Read case study → Automotive
Pinnacle Management

Traffic was consistent. The enquiry form was asking for too much too soon. Qualified leads up 25% in 60 days.

Read case study → Professional Services
Berg Partners

CTA copy changed from vague to specific. Click-through to contact page up 24% from one test alone.

Read case study →